ATLAS V

AARDMAN & FRIENDS

AARDMAN & FRIENDS: THE IMMERSIVE EXHIBITION

ATLAS V Immersive Exhibitions

The Immersive exhibition branch of ATLAS V is in charge of organizing and distributing immersive exhibitions worldwide.

Project Objective

Our initiative merges Aardman’s enchanting storytelling with the latest XR technology to redefine immersive exhibitions, prioritizing enhanced interaction – a key element often overlooked. By integrating adaptive design and Aardman’s rich creative assets, our goal is to craft dynamic, interactive narratives that break the mold of traditional immersive experiences. Over the next 15 months, we’ll be developing and refining a 5 minutes animation that highlights our theoretical and practical breakthroughs in creating more engaging and intuitive immersive interactions.

Context

Aardman & Friends The Immersive Exhibition illustration 1.

Aardman & Friends The Immersive Exhibition illustration 2.

Aardman & Friends The Immersive Exhibition illustration 3.

Project Goals

1.

Writing a script for the 55′ interactive main attraction of the immersive exhibition.

2.

Prototyping the most relevant sequences.

3.

Writing a white paper documenting the 2 goals previously listed, all the innovations we tested to improve the production pipeline, and the capture of set design and props with innovative digital tools.